Promoting Your Indie Band

When you find a really great local indie band, there is nothing quite like the experience of catching their show at a local dive. The music, the atmosphere, and the intimate venues are never the same as big name music concerts. If you’ve ever been to a local show, you’ve likely seen someone making the rounds at the concert passing out fliers for their own upcoming show. A few years ago the best way to promote a local concert was to hand out handbills and fliers or put up concert posters around town advertising the upcoming event. But with the transition to easier digital marketing methods, your ordinary handbill has to be a little more than ordinary to catch someone’s eye.

There is one unique marketing technique that has become popular recently with music promotion. That is the flier CD sampler. Instead of a plain piece of paper that people are most likely just going to throw away, a flier CD sampler is a CD that contains two or three recorded tracks of the band doing the promotion. The label of the CD, which can be made by any custom label printing company, contains the information for the upcoming concert, so you’re essentially putting your flier on the CD.

This method gives people a chance to, not only learn about the upcoming concert, but to hear a sample of the band. Giving someone free music with the flier increases the chances that they will be interested and make it a point to come to the show. Don’t rely on old methods. Innovative marketing is the best way to build a fan base.